Born from the Unhinged Business World food for thought social platform, I decided to start this next-generation consultancy to redefine how businesses & brands scale.
I operate as an advisor & your best friend in business to grow, challenge and change the way things are done.
With over 15 years of experience across FMCG, beauty, fashion, and emerging tech, my mission is to bridge strategy with execution - helping visionary leaders turn momentum into measurable success and achieve their goals with clarity, confidence, and commercial precision.
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Thu Nguyen, Founder

We call ourselves Unhinged for a reason.
In a business world obsessed with playing it safe, we do the opposite - we unhinge old systems, question every rule, and rebuild strategies that actually drive results.
We merge creative thinking with commercial intelligence, balancing the art of storytelling with the science of scale. From refining personal brands to restructuring operations and unlocking new revenue streams, every move we make is designed to shift perception and performance.
Our approach is equal parts strategic precision and creative audacity.
We act like your best friend in business: honest, supportive, and there when you need us. No retainers, no one-size-fits-all packages. Every engagement is tailored to your goals with flexible, transparent rates.
Our clients are not an invoice; they're an investment of our time, energy, and expertise. We believe true success happens when both sides are equally committed to achieving the same goals.
We partner with ambitious businesses, founders, and executives around the world who are ready to scale and make an impact. Our main expertise are within the FMCG, Fashion, Beauty, and Emerging Tech sectors. We bring global insight, local relevance, and strategies that drive sustainable growth.
Please visit our services page to more detail.
We mainly specialise in Australia & USA. However we can also assist in business services areas across Asia, Middle East & Europe. Contact us to find out more.
Headquarters based in Melbourne, Australia - we partner with businesses remotely nationally & international markets.








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