Nimbus cloud installation at Museum De Lakenhal

Think Beyond
Boundaries.

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We don't just advise.
We execute.

Supporting founders through CCO and COO mandates exclusively across Fashion, Beauty and FMCG businesses. Our expertise sits within the operational and commercial engine behind brands: Operations, Supply Chain, Manufacturing, Sourcing, Cash Flow & Inventory Management, Global Sales Expansion, and Capital Investment Advisory.

We partner with businesses at every stage of growth, from early product concept and go-to-market strategy through to scaling brands into global, high-growth businesses. Whether building the foundations or navigating hypergrowth, we provide the strategic and operational leadership required to drive sustainable, long-term success.

Playing it safe never built an empire.

Who We Are →

The Impact

Results that
speak volumes.

View All Work →
56%Cost Reduction

Manufacturing & operational costs for a womenswear brand

400%E-Commerce Growth

YoY increase in e-commerce for a fashion accessories brand

7Global Markets

Launched beauty brand into USA, UK, Nordics & Scandinavia, Canada, New Zealand and Middle East in 12 months.

50%Sales Growth

YoY sales performance increase across APAC retailers for a womenswear brand

43%Cost Reduction in Operations

Rebuilt global supply chain and production strategy for a beauty brand.

74%COGS Reduction

Cost of goods savings for a global beverage brand

Our Founder Community

In Their Words

Raye Gia

Founder, Hera

Sophie Auyeung

Founder, MYRRAR AI

Natalija Fernandez

Founder, Rub Clubb

The Service Atelier

Advisory & Strategic
Solutions

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COO · CMO · CCO

Fractional C-Suite

Acting across roles of COO, CMO and CCO, we work both in the business and on the business, supporting operations, finance, sales, marketing, manufacturing, sourcing and supply chain.

Sourcing · Logistics · 3PL

Supply Chain & Manufacturing

We help brands build and improve their supply chain and manufacturing processes - sourcing new factory partners, negotiating supplier agreements, freight forwarding, and 3PL warehousing.

Systems · Cashflow · Inventory

Operational Improvement

We help brands put the right operations, cashflow management and inventory systems in place - from setting foundations at inception to streamlining processes at scale.

B2B · DTC · Global

Retail Expansion

We support brands with global retail expansion across wholesale and ecommerce - pitch decks, pricing strategy, retailer negotiations, trade terms, and direct-to-consumer growth.

Positioning · Campaigns · Launches

Global Brand & Marketing

We advise on brand direction and positioning, supporting campaigns, product launches and global rollouts - ensuring everything is aligned, commercially effective and differentiated.

Seed to Scale

Capital Raising & Investment

Capital raising advisory across every stage - valuation strategy, financial modelling, investor-ready pitch decks, and capital allocation to maximise sustainable long-term returns.

Our Collective

Our Community of Brands & Founders

Unhinged Business Collective
Unhinged Business Community
Unhinged Business Events
Unhinged Business Team
Unhinged Business Founder
Unhinged Business Network
Unhinged Business Collective
Unhinged Business Community

"We unhinge old systems, defy irrelevance, question every rule and build strategies that win, fast."

Thu Nguyen, Founder & Director