Events

Marketing Yourself & Your Product

Date

Thursday 22nd October 2026

Location

The Wolf of Windsor, South Yarra (Upstairs Private Function Room)

Time

12.30pm – 2.30pm

Format

Workshop Luncheon

Seats

Limited Seats, Small & Intimate, Private Event, Ticketed

Featured Session

Marketing Yourself & Your Product

PR, Brand Strategy, Influencer & Founder-Led Marketing

Presented By

Demi Zeglinas

Founder, DVZ

Demi Zeglinas, Founder of DVZ

You can have an incredible product and service. But if nobody knows who you are, what you stand for or why they should care, you've got a problem.

Join Thu Nguyen, Founder of Unhinged Business, and Demi Zeglinas, Founder of DVZ, for an intimate founder workshop session exploring how to market not only your product and business, but the person behind it.

With 12+ years of experience across PR, marketing, events and brand strategy, Demi has built brands, campaigns and reputations across Australia and internationally.

Her career has taken her from delivering high-profile events at the Formula 1 Australian Grand Prix, to executing national rebrands, securing front-page media coverage and leading corporate communications strategies for billion-dollar brands.

Demi has worked across Australia and global markets including the US, New Zealand, Canada and China, and across industries spanning lifestyle, beauty, retail, health, hospitality, corporate and not-for-profit.

Today, through DVZ Consulting, Demi brings that experience directly to founders and businesses, combining PR, marketing and brand strategy without the traditional agency fluff.

What We'll Cover

01

Your Personal Brand: Building a founder profile that strengthens your business and creates opportunities beyond the brand

02

Brand Positioning: Understanding what makes you different and how to stand out in a saturated market

03

Marketing Strategy: Knowing where to focus your time, budget and energy to actually move the brand forward

04

PR Strategy: Building awareness, credibility and conversation around your brand beyond traditional media

05

Influencer Marketing: Finding the right creators, building authentic partnerships and getting more from influencer campaigns

06

Content Strategy: Creating content with purpose across social, digital, founder and brand channels

07

Founder-Led Marketing: Using the person behind the business to build connection, trust and visibility

08

Product Marketing: Communicating why your product matters, who it's for and why people should choose it

09

Building Brand Awareness: Bringing PR, influencers, content, partnerships and marketing together to get your brand in front of the right people

10

Cutting Through the Noise: Staying relevant, distinctive and human in an increasingly crowded and AI-generated content landscape

Who Should Attend

Open to all founders across service & product base businesses, those looking to build their personal brand, strengthen their marketing and PR strategy, and cut through in a crowded market for their product.

Ticket includes lunch & drinks.

For dietary requirements please email hi@unhingedbusiness.com

Secure your seat.