Events
Marketing Yourself & Your Product
Date
Thursday 22nd October 2026
Location
The Wolf of Windsor, South Yarra (Upstairs Private Function Room)
Time
12.30pm – 3.00pm
Format
Workshop Luncheon
Seats
Limited Seats, Small & Intimate, Private Event, Ticketed
Featured Session
Great marketing gets attention. Smart marketing makes money.
PR, Brand Strategy, Influencer & Founder-Led Marketing
You can have an incredible product or service. But if nobody knows who you are, what you stand for or why they should care, you've got a problem.
Marketing can feel intangible, but the investment isn't. Understanding your financials, what you're spending, what it costs to acquire a customer, what's converting and what's actually generating revenue, is just as important as the creative.
Marketing isn't just about reach, likes or looking good. It needs to drive awareness, customers, revenue and ultimately, ROI.
In collaboration with Demi Zeglinas, Founder of DVZ
With 12+ years of experience across PR, marketing, events and brand strategy, Demi has built brands, campaigns and reputations across Australia and internationally.
Her career has taken her from delivering high-profile events at the Formula 1 Australian Grand Prix, to executing national rebrands, securing front-page media coverage and leading corporate communications strategies for billion-dollar brands.
Demi has worked across Australia and global markets including the US, New Zealand, Canada and China, and across industries spanning lifestyle, beauty, retail, health, hospitality, corporate and not-for-profit.
What We'll Cover
Your Personal Brand: Building a founder profile that strengthens your business and creates opportunities beyond the brand
Brand Positioning: Understanding what makes you different and how to stand out in a saturated market
Marketing Strategy & Financials: Understanding where to invest your marketing budget, what's actually driving revenue, and how to measure ROI, profitability and sustainable growth.
PR Strategy: Building awareness, credibility and conversation around your brand beyond traditional media
Influencer Marketing: Finding the right creators, building authentic partnerships and getting more from influencer campaigns
Content Strategy: Creating content with purpose across social, digital, founder and brand channels
Founder-Led Marketing: Using the person behind the business to build connection, trust and visibility
Product Marketing: Communicating why your product matters, who it's for and why people should choose it
Building Brand Awareness: Bringing PR, influencers, content, partnerships and marketing together to get your brand in front of the right people
Cutting Through the Noise: Staying relevant, distinctive and human in an increasingly crowded and AI-generated content landscape
Who Should Attend
Open to all founders across service & product base businesses, those looking to build their personal brand, strengthen their marketing and PR strategy, and cut through in a crowded market for their product.
Ticket includes lunch & drinks.
For dietary requirements please email hi@unhingedbusiness.com
Secure your seat.
Unhinged Business World x DVZ Event$129.00 AUD
$129.00 AUD
Sold out
$129.00 AUD
$129.00 AUD
Sold out
Marketing Yourself & Your Product PR, Brand Strategy, Influencer & Founder-Led Marketing Thursday 22nd October 2026 12.30pm-2.30pm The Wolf of Windsor, South Yarra