About us

Born from the viral Unhinged Business World food for thought platform founded by Thu Nguyen, this is a next-generation consulting agency redefining how founders and brands scale.

We operate as fractional C-suite partners and founder advisors, driving growth across personal branding, finance, operations, and sales expansion.

With experience spanning FMCG, beauty, fashion, and emerging tech, we bridge strategy with execution - helping visionary leaders turn momentum into measurable success and achieve their goals.

We call ourselves Unhinged for a reason.

In a business world obsessed with playing it safe, we do the opposite - we unhinge old systems, question every rule, and rebuild strategies that actually drive results.

We merge creative thinking with commercial intelligence, balancing the art of storytelling with the science of scale. From refining personal brands to restructuring operations and unlocking new revenue streams, every move we make is designed to shift perception and performance.

Our approach is equal parts strategic precision and creative audacity. Because in today’s business landscape, playing by the book doesn’t make you stand out.